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Blog posts
Everyday Self-Care Rituals for a Busy Life
Self-care doesn’t have to wait for the weekend. It can happen between loads of laundry, between deadlines, between life. A sheet mask, a deep conditioner, a few minutes to breathe;...
How to Perfect the Under-Eye Makeup Look
If you love Japanese and Korean beauty trends, you’ve probably seen the aegyosal look, known as namidabukuro (or tear bag) look in Japan. This undereye look features natural-looking puff under your...
Best Skin Brightening J-Beauty Products
These brightening products don’t aim to change your tone; they help your natural complexion look its healthiest, most radiant, and most even. With ingredients like rice extract, vitamin C, and...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Very thick and moisturizing but isn’t heavy or sticky! Perfect for all four seasons!
The cream formula blends seamlessly into the skin! very natural, dewy flush.
Smells amazing and gives my scalp that fresh feeling. Makes my hair feel so much lighter and less dull.
Cassis Red looks so elegant and makes my lips look plump!
Made my skin smooth and soft.
My new go-to eyeliner that I wear every day.
A must have in your routine. Love the scent it’s very long lasting. Hair feels fine and soft after one wash.
