So Extra
How to go Anime glam with zero rule.
Blog posts
Why You Should Use Refills for Shampoo, Conditioner, and Body Soap
If you’re a fan of Japanese beauty brands like &honey, Tsubaki, or Biore U, you’ve probably noticed that many of their products come in refill pouches in addition to bottles....
J-Beauty Natural Skincare Ingredient: Hatomugi
J-Beauty, is built on the belief that true radiance comes from balance: caring for skin both inside and out. One of the most beloved ingredients embodying this philosophy is hatomugi...
Monozukuri: The Craft Behind Kikumasamune Skincare
At Rei Cosmetics, we’ve been exploring monozukuri, the Japanese philosophy of craftsmanship and dedication to excellence. This time, our journey took us to Kikumasamune, a renowned sake brewery that also creates...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Very hydrating face mask that is perfect for relaxing night at home.
The scent is amazing, and it really makes your hair feel soft and shiny. This mask has quickly become a staple in my routine! I recently had a baby and have been so busy, but taking some time to care for myself and my hair makes me feel great.
Love the watery texture, very moisturizing and long-lasting!
Very thick and moisturizing but isn’t heavy or sticky! Perfect for all four seasons!
Smells amazing and gives my scalp that fresh feeling. Makes my hair feel so much lighter and less dull.
The cream formula blends seamlessly into the skin! very natural, dewy flush.
My new go-to eyeliner that I wear every day.
