J-Beauty

Halloween is the ultimate excuse to play with bold, creative makeup, and Rei Cosmetics has everything you need to bring your desired character to life. Whether you’re going for spooky,...

If your skin is easily irritated, red, or dry, you know the struggle of finding products that actually work without causing more problems. That’s where Japanese skincare (J-Beauty) comes in....

If you’re a fan of Japanese beauty brands like &honey, Tsubaki, or Biore U, you’ve probably noticed that many of their products come in refill pouches in addition to bottles....

J-Beauty is built on the belief that true radiance comes from balance: caring for skin both inside and out. One of the most beloved ingredients embodying this philosophy is hatomugi...

At Rei Cosmetics, we’ve been exploring monozukuri, the Japanese philosophy of craftsmanship and dedication to excellence. This time, our journey took us to Kikumasamune, a renowned sake brewery that also creates...

Teen skin can be a real rollercoaster. Finding skincare that’s gentle, effective, and easy to stick to can feel impossible, but that’s exactly why Japanese skincare (or J-Beauty) is a total...

On a recent trip to Japan, we had the rare opportunity to visit some of the makers behind our favorite products. We filmed their process, listened to their stories, and...

 When it comes to Asian lashes - often straighter, shorter, and more resistant to curl - finding the right mascara isn’t just a want, it’s a need. At Rei Cosmetics,...

About a year ago, we shared our favorite spots to shop for Japanese cosmetics in Tokyo: places like @Cosme, Loft, Matsukiyo, Bic Camera, and of course, Don Quijote. Those classics are...

When you think of sake, you probably picture a warm cup served with sushi - not a key ingredient in your skincare lineup. But for centuries, sake has been more...

Whether you’re channeling Hachi’s romantic elegance or Sawako’s sweet innocence, shōjo manga makeup lets you step into a world where beauty is soft, emotional, and full of heart. So grab...

Hair oils often get a bad rap for being heavy or greasy, but Japanese hair oils turn this notion on its head. Lightweight and nourishing, they provide essential hydration, shine,...