News

If you’ve been following us for a while, you may have noticed that our logo has changed. This update was intentional, designed to align more closely with J-Beauty (see that...

At Rei Cosmetics, curating J-Beauty is about more than just finding great products; it’s about making sure they truly work for you. Japan is home to countless high-quality, thoughtfully formulated beauty...

In the U.S., the term Clean Beauty is everywhere. Many retailers now curate dedicated “clean” sections, each with its own definition of what qualifies and what doesn’t. With this in mind,...

To welcome the new year, we’re excited to introduce our latest Thank You Card in collaboration with Maho Kino, a Japanese female artist based in New York City.

The beauty world doesn’t sit still, and as we close in on 2026, shifts in consumer values and technology are set to reshape both products and how we discover them. From...

From the very beginning, giving back has been at the heart of Rei Cosmetics. While makeup may not be essential for everyone, we believe beauty products can uplift, empower, and...

The holiday season is officially here, and we’re celebrating with two exciting ways for you to discover (or gift) your favorite Rei Cosmetics essentials, whether you shop online or visit...

At Rei Cosmetics, we know Prop 65 label can feel alarming, especially when it appears on products that you trust and use every day. So we wanted to break down...

The holidays are right around the corner, and there’s no better time to treat yourself (and your loved ones) to the beauty and simplicity of Japanese cosmetics. To celebrate the start...

For the 2025 holiday season, we’re delighted to announce our new Thank You Card collaboration with Junko Yoda, the celebrated Japanese artist who also created our very first set of...

At Rei Cosmetics we work directly with the brands and authorized distributors in both the U.S. and Japan to source our J-Beauty products. However, when shopping for Japanese beauty products...

From September 15 – 21, we’ll be setting up shop inside Artists & Fleas Chelsea Market to showcase our fall-ready makeup, skincare, and haircare. If you’re in the city that...