Special Feature
Cheers to Moms!
Discover exclusive gift sets from Rei Cosmetics to celebrate every mom!
No Makeup Makeup
How to create a perfect ‘no makeup’ makeup look.
Blog posts
How to Remove Waterproof Eye Makeup the Japanese Way
Japanese beauty brands have created gentle yet powerful removers that take the stress and rubbing out of your routine. Whether you choose a dedicated mascara remover or an oil-based cleanser,...
Celebrate Moms with Exclusive Gift Sets from Rei Cosmetics
This Mother’s Day, we’re honoring the moms in our lives with specially curated gift sets featuring some of our most-loved Japanese beauty products. Each set comes with an exclusive Rei...
The Craft of Beauty: Kumano Brushes from Japan
In the world of makeup, the right tools can elevate your results. While choosing the perfect foundation or eyeshadow is crucial, it’s the quality of your brushes that truly defines...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Love the watery texture, very moisturizing and long-lasting!
The cream formula blends seamlessly into the skin! very natural, dewy flush.
My new go-to eyeliner that I wear every day.
Super shiny and a really pretty color. It was easy to use as the glitter distributes super evenly.
Cassis Red looks so elegant and makes my lips look plump!
So easy to blend and can go from day to night! GORGEOUS Colors!
My lashes look long and lifted, giving my eyes a fresh appearance.
