Rice has been treasured in Japanese beauty rituals for centuries—not just as nourishment for the body, but as a miracle worker for the skin. Passed down through generations, the use of rice water and rice bran in skincare is rooted in the observation that women who worked in rice fields often had remarkably soft, youthful hands. The reason? Daily contact with rice water, rich in nutrients that brighten, soften, and protect the skin.
Today, science has confirmed what tradition long knew: rice is packed with antioxidants, amino acids, and skin-loving compounds like ferulic acid and gamma oryzanol. These components help to hydrate, soothe inflammation, strengthen the skin barrier, and even improve elasticity. Rice bran, in particular, is known for its ability to deliver deep moisture without clogging pores, making it ideal for all skin types—from sensitive to oily. It's a holistic ingredient that addresses everything from dullness to dryness, fine lines to uneven tone—all while being gentle enough for daily use.
Ready to experience the power of rice for yourself? Here are Rei's top picks for rice-powered J-beauty products:
This gentle, no-rinse cleansing lotion effectively removes makeup and impurities while hydrating the skin. Infused with rice-derived ingredients and stabilized Vitamin C, it leaves the skin refreshed and glowing. Safe for eyelash extensions and perfect for on-the-go use.
Keana Nadeshiko Rice Serum Mask (10 Sheets)
A bestseller in Japan, this daily-use sheet mask is formulated with rice leaven, rice oil, and rice bran extract to deeply hydrate, plump the skin, and refine pores. Ceramides in the formula protect and create a natural barrier against external factors while delivering that smooth, radiant finish Japanese skincare is famous for.
Packed with 100% Japanese rice-derived ingredients, this creamy wash-off mask drenches your skin with deep hydration while refining texture and restoring radiance. Just one application melts away dead skin and impurities, unveiling a plump, bright, and silky-smooth complexion—like freshly steamed rice!
Keana Nadeshiko Men's Face Mask (10 Sheets)
Designed specifically for men's skin, this sheet mask targets enlarged pores and uneven texture. Infused with Japanese rice-derived ingredients, it delivers deep hydration and helps to tighten and smooth the skin. The formula includes Hyaluronic Acid and Collagen to plump and firm, while Hibiscus and Chamomile Extracts provide soothing and toning effects. Ideal for a quick, revitalizing skincare boost.
Keana Nadeshiko Rice Cleansing Oil
This gentle cleansing oil, enriched with Japanese rice-derived ingredients, effectively dissolves makeup and impurities while maintaining the skin's natural moisture. Its nourishing formula helps to refine pores and leave the skin feeling soft and hydrated.
Because when it comes to timeless beauty, Japan's rice-powered rituals never go out of style. This is your invitation to experience the same luminous, age-defying glow that's been Japan's best-kept secret for generations.