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How to go Anime glam with zero rule.
Blog posts
The Best Mascaras for Asian Lashes
When it comes to Asian lashes - often straighter, shorter, and more resistant to curl - finding the right mascara isn’t just a want, it’s a need. At Rei Cosmetics,...
Shopping for Japanese Cosmetics in Tokyo: Part 2
About a year ago, we shared our favorite spots to shop for Japanese cosmetics in Tokyo: places like @Cosme, Loft, Matsukiyo, Bic Camera, and of course, Don Quijote. Those classics are...
Sake in Skincare: Ancient Brew, Modern Miracle
When you think of sake, you probably picture a warm cup served with sushi - not a key ingredient in your skincare lineup. But for centuries, sake has been more...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Love the watery texture, very moisturizing and long-lasting!
The cream formula blends seamlessly into the skin! very natural, dewy flush.
My new go-to eyeliner that I wear every day.
Super shiny and a really pretty color. It was easy to use as the glitter distributes super evenly.
Cassis Red looks so elegant and makes my lips look plump!
So easy to blend and can go from day to night! GORGEOUS Colors!
My lashes look long and lifted, giving my eyes a fresh appearance.
