So Extra
How to go Anime glam with zero rule.
Blog posts
Monozukuri: The Craft Behind Kikumasamune Skincare
At Rei Cosmetics, we’ve been exploring monozukuri, the Japanese philosophy of craftsmanship and dedication to excellence. This time, our journey took us to Kikumasamune, a renowned sake brewery that also creates...
Why Japanese Skincare is Perfect for Teens
Teen skin can be a real rollercoaster. Finding skincare that’s gentle, effective, and easy to stick to can feel impossible, but that’s exactly why Japanese skincare (or J-Beauty) is a total...
Monozukuri: The Craft Behind 3650 (San Roku Go Zero) Liquid Eyeliners
On a recent trip to Japan, we had the rare opportunity to visit some of the makers behind our favorite products. We filmed their process, listened to their stories, and...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Very hydrating face mask that is perfect for relaxing night at home.
The scent is amazing, and it really makes your hair feel soft and shiny. This mask has quickly become a staple in my routine! I recently had a baby and have been so busy, but taking some time to care for myself and my hair makes me feel great.
Love the watery texture, very moisturizing and long-lasting!
Very thick and moisturizing but isn’t heavy or sticky! Perfect for all four seasons!
Smells amazing and gives my scalp that fresh feeling. Makes my hair feel so much lighter and less dull.
The cream formula blends seamlessly into the skin! very natural, dewy flush.
My new go-to eyeliner that I wear every day.