So Extra
How to go Anime glam with zero rule.
Blog posts
Monozukuri: The Craft Behind 3650 (San Roku Go Zero) Liquid Eyeliners
On a recent trip to Japan, we had the rare opportunity to visit some of the makers behind our favorite products. We filmed their process, listened to their stories, and...
The Best Mascaras for Asian Lashes
When it comes to Asian lashes - often straighter, shorter, and more resistant to curl - finding the right mascara isn’t just a want, it’s a need. At Rei Cosmetics,...
Shopping for Japanese Cosmetics in Tokyo: Part 2
About a year ago, we shared our favorite spots to shop for Japanese cosmetics in Tokyo: places like @Cosme, Loft, Matsukiyo, Bic Camera, and of course, Don Quijote. Those classics are...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Love the watery texture, very moisturizing and long-lasting!
The cream formula blends seamlessly into the skin! very natural, dewy flush.
My new go-to eyeliner that I wear every day.
Super shiny and a really pretty color. It was easy to use as the glitter distributes super evenly.
Cassis Red looks so elegant and makes my lips look plump!
So easy to blend and can go from day to night! GORGEOUS Colors!
My lashes look long and lifted, giving my eyes a fresh appearance.
