From the very beginning, giving back has been at the heart of Rei Cosmetics. While makeup may not be essential for everyone, we believe beauty products can uplift, empower, and offer a moment of confidence to those who need it most.
This holiday season, we partnered with Mom’s Christmas Stocking, a New York City–based 501(c)3 nonprofit organization that provides essential items to women and children in need. Each year, Grassroots Fitness Studio on the Upper West Side transforms into a festive Santa’s Workshop for one special day in December. Friends, families, and neighbors come together to donate gifts and fill hundreds of stockings, which are then collected by Women In Need (Win), New York City’s largest provider of family shelter and supportive housing.
For this year’s event, Rei Cosmetics donated nearly 300 products, including eyeshadows, eyeliners, and mascaras, perfect for spreading a little holiday sparkle. Several of our team members also had the joy of participating in the stocking-stuffer event alongside generous volunteers from across the city.
As the season of giving approaches, we invite you to join us. Do you have new, unused items - makeup, skincare, or other essentials - that you could donate? Samples, unopened products, or extras you no longer need can make a big difference. And if you’re able, consider supporting local organizations through donations or volunteering.
After all, the holiday season is a reminder that joy grows when shared. Even the smallest act of kindness can brighten someone’s day and make the season truly magical.