J-Beauty

Biore was first launched in 1980 in Japan as the first non-soap cleansing wash. The name wasn't random: it came from combining two words, "Bio" meaning life and "Ore" meaning...

Few Japanese beauty brands have achieved the cult following of Canmake. From teenagers buying their first lipstick to longtime beauty enthusiasts, Canmake has remained a staple in makeup bags across...

Dolly Wink started as one woman's personal aesthetic and turned into a brand that genuinely shaped how a generation of Japanese women approach eye makeup. The gyaru-style lashes made it...

In Japan, Kikumasamune is a household name. Their sake appears everywhere from high-end restaurants to convenience stores. The skincare carries the same quiet authority: no dramatic promises, no flashy marketing,...

BOTANIST was founded in 2015 with a simple but clearly defined idea: that haircare should be built around plants, not chemicals, and that it should feel good to use every...

Isehan has been a cornerstone of Japanese beauty for two centuries, bridging the artistry of Japan's beauty past with the demands of its present. KissMe Heroine Make is the modern...

FANCL's view: if an ingredient isn't helping your skin, it has no reason to be there. Every product they make is free of parabens, phenoxyethanol, artificial fragrance, and artificial color....

Whether you are building an everyday natural look or a bold eye statement, dejavu’s lineup at Rei Cosmetics brings together long lasting performance with easy, gentle wear. From tubing mascaras...

They say few things endure for a thousand years, but Tsubaki oil (Japanese camellia oil) just might be one of them. Used in Japan for more than a millennium, tsubaki oil...

At Rei Cosmetics, we’ve been exploring monozukuri, the Japanese philosophy of craftsmanship and dedication to excellence. This time, our journey took us to Kikumasamune, a renowned sake brewery that also creates...

On a recent trip to Japan, we had the rare opportunity to visit some of the makers behind our favorite products. We filmed their process, listened to their stories, and...