J-Beauty

If you’re a fan of Japanese beauty brands like &honey, Tsubaki, or Biore U, you’ve probably noticed that many of their products come in refill pouches in addition to bottles....

At Rei Cosmetics, we’ve been exploring monozukuri, the Japanese philosophy of craftsmanship and dedication to excellence. This time, our journey took us to Kikumasamune, a renowned sake brewery that also creates...

On a recent trip to Japan, we had the rare opportunity to visit some of the makers behind our favorite products. We filmed their process, listened to their stories, and...

In the world of makeup, the right tools can elevate your results. While choosing the perfect foundation or eyeshadow is crucial, it’s the quality of your brushes that truly defines...

Let’s face it: we all love makeup, but what if your makeup could also improve your skin while you wear it? That’s where Japanese skincare-infused makeup comes in. It’s all...

You may have heard of tubing mascaras, but many may not fully understand what they are or know that Japan has one of the most advanced tubing mascaras in the...

Japanese cosmetics are often hailed as superior for several reasons that make them stand out in the beauty industry: the philosophy of monozukuri, rigorous manufacturing standards and technological innovation.