J-Beauty

D-UP is for people who take their eye makeup seriously. Not in an intimidating way, but in the way that means they've tried enough products to know what actually works...

The name Sekkisei means "snow skin." Clear skin. Luminous skin. The kind that makes people ask what you're doing differently. In 1985, Kose Corporation decided to build an entire skincare...

Most skincare brands talk about simplicity as a philosophy. Cow Brand has been practicing it since before most modern skincare brands existed. The Mutenka line isn't a trend response or...

At Rei Cosmetics, we believe that great beauty products don't happen by accident. We like to understand the companies behind the brands we carry including their history, their monozukuri (craftsmanship) philosophy,...

Biore was first launched in 1980 in Japan as the first non-soap cleansing wash. The name wasn't random: it came from combining two words, "Bio" meaning life and "Ore" meaning...

Few Japanese beauty brands have achieved the cult following of Canmake. From teenagers buying their first lipstick to longtime beauty enthusiasts, Canmake has remained a staple in makeup bags across...

Dolly Wink started as one woman's personal aesthetic and turned into a brand that genuinely shaped how a generation of Japanese women approach eye makeup. The gyaru-style lashes made it...

In Japan, Kikumasamune is a household name. Their sake appears everywhere from high-end restaurants to convenience stores. The skincare carries the same quiet authority: no dramatic promises, no flashy marketing,...

BOTANIST was founded in 2015 with a simple but clearly defined idea: that haircare should be built around plants, not chemicals, and that it should feel good to use every...

Isehan has been a cornerstone of Japanese beauty for two centuries, bridging the artistry of Japan's beauty past with the demands of its present. KISSME Heroine Make is the modern...

FANCL's view: if an ingredient isn't helping your skin, it has no reason to be there. Every product they make is free of parabens, phenoxyethanol, artificial fragrance, and artificial color....

Whether you are building an everyday natural look or a bold eye statement, dejavu’s lineup at Rei Cosmetics brings together long lasting performance with easy, gentle wear. From tubing mascaras...