News

The U.S. Food and Drug Administration's (FDA) recent approval of bemotrizinol (BEMT) as a permitted active ingredient in over-the-counter sunscreens marks the first addition to the U.S. sunscreen monograph in...

If you’ve been following us for a while, you may have noticed that our logo has changed. This update was intentional, designed to align more closely with J-Beauty (see that...

The beauty world doesn’t sit still, and as we close in on 2026, shifts in consumer values and technology are set to reshape both products and how we discover them. From...

From the very beginning, giving back has been at the heart of Rei Cosmetics. While makeup may not be essential for everyone, we believe beauty products can uplift, empower, and...

At Rei Cosmetics, we know Prop 65 label can feel alarming, especially when it appears on products that you trust and use every day. So we wanted to break down...

At Rei Cosmetics we work directly with the brands and authorized distributors in both the U.S. and Japan to source our J-Beauty products. However, when shopping for Japanese beauty products...

U.S. tariff policies have been making headlines again, this time with news about the end of the De Minimis Tax Exemption. But what exactly does that mean, and how does it...

If there's one product we get asked about the most, it’s Japanese sunscreen. And it’s no wonder - brands like Anessa, Allie, Biore, and Skin Aqua are legendary across Asia...

From day one, Rei Cosmetics has been about inclusion. We want our products to be accessible and effective for as many people as possible. Right now, none of the foundations...

You may have heard the recent buzz about new U.S. tariffs being introduced on imports from around the globe. The current administration has announced sweeping tariff plans targeting a wide...

If you've ever visited Japan and tried out some of the popular makeup brands we carry, you might have noticed something about the products we carry – there are some...

At Rei Cosmetics, we’re big fans of Tokyo City Pop, and we often incorporate its sounds into our social media content. For us, it’s more than just a genre—it perfectly...