J-Beauty

Nature’s perfect creation, honey captures J‑Beauty’s core values - clean ingredients, effective simplicity, and deep respect for tradition and sustainability. These products offer gentle, lasting hydration and care, helping your...

Monolid eyes, often characterized by a smooth eyelid surface without a prominent crease, offer a versatile canvas for creative makeup. Whether you're going for a subtle daytime look or bold,...

If you’ve been scrolling through beauty content on TikTok or YouTube lately, chances are you’ve stumbled across glowing reviews of Japanese haircare brands like &honey, Tsubaki, and Botanist. From ultra-hydrating shampoos...

Rice has been treasured in Japanese beauty rituals for centuries—not just as nourishment for the body, but as a miracle worker for the skin. Passed down through generations, the use...

Summer is all about ease - lazy days, glowing skin, a touch of color, and that effortless "I just got back from the beach" look (even if you've been indoors...

There's waterproof—and then there's Japanese waterproof. At Rei Cosmetics, we've tried just about everything under the sun (and sea), and nothing compares to the staying power of our curated J-beauty...

In the world of skincare, trends come and go, but mochi skin, inspired by the beloved Japanese rice cake, has remained a timeless ideal. Unlike the recent obsession for glass-like shine,...

At Rei Cosmetics, we’re proud to carry a curated selection of Japan’s best sheet masks, including LuLuLun, Derma Laser, Keana Nadeshiko, and Clear Turn. If you’re new to Japanese skincare,...

Japanese beauty brands have created gentle yet powerful removers that take the stress and rubbing out of your routine. Whether you choose a dedicated mascara remover or an oil-based cleanser,...

This Mother’s Day, we’re honoring the moms in our lives with specially curated gift sets featuring some of our most-loved Japanese beauty products. Each set comes with an exclusive Rei...

In the world of makeup, the right tools can elevate your results. While choosing the perfect foundation or eyeshadow is crucial, it’s the quality of your brushes that truly defines...

Our lashes are delicate, and maintaining their strength and health is just as important as taking care of the rest of our beauty needs. Luckily, Japanese makeup products have long...