J-Beauty

Let’s face it: we all love makeup, but what if your makeup could also improve your skin while you wear it? That’s where Japanese skincare-infused makeup comes in. It’s all...

A perfect cat eye is all about the right tools, angle, and a steady hand. Start by choosing a liner that suits your skill level—pencil for control, liquid for boldness....

In the ever-evolving world of beauty, we’re seeing inspiration come from places we’d never expect. One recent phenomenon taking over TikTok and Instagram is Roblox makeup. While Roblox, the gaming platform,...

If you're into makeup, chances are you've already tried the classic cat-eye look. But in Japan, there's another style that's stealing the spotlight—puppy-eye makeup! Known for its softer, more approachable,...

Anime is taking the world by storm, and many anime fans are recreating the unique looks of their favorite characters with makeup and cosplays.

Igari Makeup is a Japanese beauty trend popularized by Shinobu Igari in 2018. It focuses on a natural, flushed look with sweet eye makeup, glossy lips, and rosy cheeks.

The Japanese makeup concept "toumeikan" emphasizes a natural, radiant look. This no-makeup makeup style enhances your natural beauty with subtle base, eye makeup, and dewy lips

With the Japanese yen at its lowest in decades, many Americans are taking advantage of the favorable exchange rate to travel to Japan. Savvy travelers know that Japan is the...

You may have heard of tubing mascaras, but many may not fully understand what they are or know that Japan has one of the most advanced tubing mascaras in the...

At Rei Cosmetics, we celebrate makeup as a means for everyone to express their individuality, regardless of gender. Although predominantly associated with femininity today, makeup boasts a rich history dating...

Japanese cosmetics are often hailed as superior for several reasons that make them stand out in the beauty industry: the philosophy of monozukuri, rigorous manufacturing standards and technological innovation.