J-Beauty

Japanese skincare is known for its thoughtful formulations, simple routines, and focus on maintaining healthy, hydrated skin. One brand that embodies this approach is Hada Labo, a Japanese skincare favorite...

If you have spent any time browsing Japanese beauty products, you have probably noticed one thing: sheet masks are everywhere in Japan. But why are Japanese sheet masks so popular, and...

Have you ever heard the saying “you are what you eat”? Well, the same applies to what you put on your skin. To help you get started, here is a...

In Japan, nighttime beauty is an important part of the daily routine, and Japanese haircare brand YOLU takes this idea one step further by making nighttime the focus of its...

Multiple floors. Tens of thousands of products. An entire ecosystem of Japanese beauty under one roof. @cosme TOKYO doesn't feel like a store so much as a beauty institution, one...

Every high schooler has faced that dreaded half-asleep scramble to make it out the door in time for school. Adding a 12-step makeup routine at 6:30 am onto that seems...

Keana Nadeshiko was launched in 2007 by Ishizawa Lab, a Tokyo-based skincare company founded in 1989 in Omotesando, with one specific problem in mind: pores. Not brightening in general, not...

From its beginnings in the Japanese haircare market to its growing presence around the world, &honey shows how a distinctly Japanese beauty brand can become a global favorite without losing...

D-UP is for people who take their eye makeup seriously. Not in an intimidating way, but in the way that means they've tried enough products to know what actually works...

As the new school year comes around, so does the daily struggle of actually looking put-together before your first period. That’s where J-beauty (Japanese beauty) comes in to save the...

The name Sekkisei means "snow skin." Clear skin. Luminous skin. The kind that makes people ask what you're doing differently. In 1985, Kose Corporation decided to build an entire skincare...

Most skincare brands talk about simplicity as a philosophy. Cow Brand has been practicing it since before most modern skincare brands existed. The Mutenka line isn't a trend response or...