J-Beauty

On a recent trip to Japan, we had the rare opportunity to visit some of the makers behind our favorite products. We filmed their process, listened to their stories, and...

 When it comes to Asian lashes - often straighter, shorter, and more resistant to curl - finding the right mascara isn’t just a want, it’s a need. At Rei Cosmetics,...

About a year ago, we shared our favorite spots to shop for Japanese cosmetics in Tokyo: places like @Cosme, Loft, Matsukiyo, Bic Camera, and of course, Don Quijote. Those classics are...

When you think of sake, you probably picture a warm cup served with sushi - not a key ingredient in your skincare lineup. But for centuries, sake has been more...

Whether you’re channeling Hachi’s romantic elegance or Sawako’s sweet innocence, shōjo manga makeup lets you step into a world where beauty is soft, emotional, and full of heart. So grab...

Hair oils often get a bad rap for being heavy or greasy, but Japanese hair oils turn this notion on its head. Lightweight and nourishing, they provide essential hydration, shine,...

Nature’s perfect creation, honey captures J‑Beauty’s core values - clean ingredients, effective simplicity, and deep respect for tradition and sustainability. These products offer gentle, lasting hydration and care, helping your...

Monolid eyes, often characterized by a smooth eyelid surface without a prominent crease, offer a versatile canvas for creative makeup. Whether you're going for a subtle daytime look or bold,...

If you’ve been scrolling through beauty content on TikTok or YouTube lately, chances are you’ve stumbled across glowing reviews of Japanese haircare brands like &honey, Tsubaki, and Botanist. From ultra-hydrating shampoos...

Rice has been treasured in Japanese beauty rituals for centuries—not just as nourishment for the body, but as a miracle worker for the skin. Passed down through generations, the use...

Summer is all about ease - lazy days, glowing skin, a touch of color, and that effortless "I just got back from the beach" look (even if you've been indoors...

There's waterproof—and then there's Japanese waterproof. At Rei Cosmetics, we've tried just about everything under the sun (and sea), and nothing compares to the staying power of our curated J-beauty...