News

We're excited to announce that Rei Cosmetics will be exhibiting at Anime NYC 2026, taking place August 20–23, 2026, at the Javits Center in New York City.

As a small token of our appreciation, we are including this exclusive Yuko Shimizu × Rei Cosmetics Summer Greeting Card with every order while supplies last.  

Rei Cosmetics is pleased to announce the U.S. launch of CipiCipi, a viral beauty sensation from Japan. Created by Rainmakers, one of Japan’s most influential beauty manufacturers, CipiCipi was developed...

We are pleased to introduce Wonjungyo, one of the most sought-after beauty brands among Gen Z and millennial consumers in Japan. The brand was founded by renowned Korean makeup artist...

At Rei Cosmetics, our Thank You Cards are more than just a note of appreciation. They reflect our deep admiration for Japanese art, craftsmanship, and storytelling. As part of our...

This past Oscars, we had the pleasure of collaborating with Sandy Nicha, a talented NYC-based makeup artist who created the look for Rei Ami, the singer behind Zoe in K-Pop...

To welcome the new year, we’re excited to introduce our latest Thank You Card in collaboration with Maho Kino, a Japanese female artist based in New York City.

The holiday season is officially here, and we’re celebrating with two exciting ways for you to discover (or gift) your favorite Rei Cosmetics essentials, whether you shop online or visit...

The holidays are right around the corner, and there’s no better time to treat yourself (and your loved ones) to the beauty and simplicity of Japanese cosmetics. To celebrate the start...

For the 2025 holiday season, we’re delighted to announce our new Thank You Card collaboration with Junko Yoda, the celebrated Japanese artist who also created our very first set of...

At Rei Cosmetics, we believe beauty isn’t just about products, but also about the creativity, culture, and joy we share. That’s why we love collaborating with Japanese female artists for...

To help you step into the season feeling confident and inspired, we’re offering 15% off sitewide from August 15 to September 1. Use code BTS15 at checkout and treat yourself...