News

When you buy cosmetics in the United States, you might assume that every ingredient is regulated under one consistent national standard. Formaldehyde shows why that is not always the case.

As part of our ongoing collaboration with female Japanese artists, we’re excited to once again work with Ayane Kurai, a renowned Japanese artist who has called New York City home...

We're excited to announce that Rei Cosmetics will be exhibiting at Anime NYC 2026, taking place August 20–23, 2026, at the Javits Center in New York City.

As a small token of our appreciation, we are including this exclusive Yuko Shimizu × Rei Cosmetics Summer Greeting Card with every order while supplies last.  

The U.S. Food and Drug Administration's (FDA) recent approval of bemotrizinol (BEMT) as a permitted active ingredient in over-the-counter sunscreens marks the first addition to the U.S. sunscreen monograph in...

Rei Cosmetics is pleased to announce the U.S. launch of CipiCipi, a viral beauty sensation from Japan. Created by Rainmakers, one of Japan’s most influential beauty manufacturers, CipiCipi was developed...

We are pleased to introduce Wonjungyo, one of the most sought-after beauty brands among Gen Z and millennial consumers in Japan. The brand was founded by renowned Korean makeup artist...

At Rei Cosmetics, our Thank You Cards are more than just a note of appreciation. They reflect our deep admiration for Japanese art, craftsmanship, and storytelling. As part of our...

This past Oscars, we had the pleasure of collaborating with Sandy Nicha, a talented NYC-based makeup artist who created the look for Rei Ami, the singer behind Zoe in K-Pop...

If you’ve been following us for a while, you may have noticed that our logo has changed. This update was intentional, designed to align more closely with J-Beauty (see that...

At Rei Cosmetics, curating J-Beauty is about more than just finding great products; it’s about making sure they truly work for you. Japan is home to countless high-quality, thoughtfully formulated beauty...

In the U.S., the term Clean Beauty is everywhere. Many retailers now curate dedicated “clean” sections, each with its own definition of what qualifies and what doesn’t. With this in mind,...